LD-LMaaS

Motion Graphics: State of the Industry

Tim Insights

We’ve been creating videos for digital distribution for over 5 years and we’ve noticed a keen shift in the market. It used to be that live video was the only option, with little exception perhaps with post production compositing. But, as the photoshop generation has more and more access to video, as well as the rise of shareable video content, we …

TimMotion Graphics: State of the Industry

How to Build the Best Marketing Campaign Pages

Tim Insights

Marketing Campaign landing pages are a way to meet marketing objectives. Campaign pages are more than just landing pages, they’re the spearhead of a micro brand experience and a complete marketing objective. A marketing campaign is a thought out approach to a business objective to reach it’s goals. A marketing campaign can be anything from a promotion, to a new …

TimHow to Build the Best Marketing Campaign Pages

Step 3: Planning Your Content Strategy

Tim Content Strategy Guide, Insights

Your Content Strategy will help you plan your content so that it is consistent and on target Doing the work now will mean that you always know what to write about and when. It will help to organise your site as well as give you a structure to work towards. Content Layout and Cornerstones Every keyword should have a “cornerstone …

TimStep 3: Planning Your Content Strategy

Step 5: How to Use Social Media in Your Content Strategy

Tim Content Strategy Guide, Insights

Social media is a vital tool, it let’s you distribute your message to thousands of potential customers. There are 3 techniques to social media you should know about. Each one is really powerful but together, they’re unstoppable. The objective here is to start entering the lives of your customers. Be seen, be interactive and make conversations happen. It can be …

TimStep 5: How to Use Social Media in Your Content Strategy

Step 4: Writing Articles for your Content Strategy

Tim Content Strategy Guide, Insights

Writing articles is where you’ll be most of the time. It’s the hub of your content strategy, writing articles is the foundation for all of your digital marketing channels. 5 Top Tips for writing articles Plan each post ahead of time and where it fits into the greater picture. Never start writing your posts with the idea to go back …

TimStep 4: Writing Articles for your Content Strategy

Step 2: Researching Your Content Strategy

Tim Content Strategy Guide, Insights

Your Content Strategy is the hub of all of your inbound marketing. The strategy will bring together everything you want to say and want your customers to find you for. That means it’s a really good idea to research it before you jump in. For this website we’re going to continue down the inbound marketing theme. If I was to …

TimStep 2: Researching Your Content Strategy

Step 1: Understanding Your Market

Tim Content Strategy Guide, Insights

The first step to great marketing potential, is understanding. My old manager told me this, I said it was getting the right messaging. I was sort of right, but to get the right messaging you need to gain the complete understanding of your market and what you’re dealing with. The first thing to do is to understand the market and …

TimStep 1: Understanding Your Market

The Inbound Marketing Conversion Process

Tim Content Strategy Guide, Insights

How to turn your knowledge and passion into customers. AWARENESS > EDUCATION > ACTION > RETENTION > ADVOCACY A lot of people look at this sort of thing and think that the Inbound Marketing Conversion process in theory is great, it sounds completely plausible, but, it won’t get them any sales for a long time. Add to this that if they’re experimenting with new things, they probably want …

TimThe Inbound Marketing Conversion Process